NEWS: Banks Hoggins duo depart for Lowes

Geoff Smith and Simon Morris, creators of ‘Reg’, the famous Regal smoker, are returning to Lowe Howard-Spink, the agency for which they created the larger-than-life character.

Geoff Smith and Simon Morris, creators of ‘Reg’, the famous Regal

smoker, are returning to Lowe Howard-Spink, the agency for which they

created the larger-than-life character.



The move ends the pair’s two-year spell at Banks Hoggins O’Shea, and

reunites them with Lowes’ creative director, Paul Weinberger.



Lowes still holds the Regal account for Imperial Tobacco, although the

company has not spent money on the brand recently.



Smith says they are looking forward to returning to Lowes, and intend to

apply the skills they have learned in the more ‘hands on’ environment of

Banks Hoggins. They will become one of six senior creative teams,

working across all accounts.



Smith commented: ‘The move back will definitely not include a return to

tobacco advertising. We’ve already done the comedy route with Regal, and

the more serious approach with Death [the cigarette brand formerly

handled by Banks Hoggins]. I think we’ve already covered both ends.’



Smith began his advertising career at Delaney Fletcher Delaney having

first completed a psychology degree at Goldsmiths College in London.

From there, he moved to Lowes, where he met up with Morris, who was a

new recruit from the now defunct School of Communication Arts in

Clerkenwell.



They went on to win a silver D&AD and a platinum Creative Circle award

for their work on Regal, before leaving to become creative partners at

Banks Hoggins, where they worked on accounts such as Snapple and

Gardenia garden equipment, as well as Death.



Weinberger commented: ‘They started their career together at Lowes, and

produced some great work. We are looking forward to them coming back and

producing a whole lot more.’



Chris O’Shea, a founding partner at Banks Hoggins, said he regretted the

pair’s departure, but that he should be able to announce their

replacements in the near future. ‘They’re great guys, but they were made

an offer they couldn’t refuse - and they didn’t,’ he said.



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