NEWS: Barclays media up for grabs as briefs go out to five shops

Barclays Bank has formally kicked off a review of its media planning and buying business and is preparing to centralise its entire pounds 12 million account into one agency.

Barclays Bank has formally kicked off a review of its media planning and

buying business and is preparing to centralise its entire pounds 12

million account into one agency.



The centralisation was first mooted last year (Campaign, 15 September

1995) and briefs have been sent out over the past few days. Five

agencies are lining up to pitch for the business - the two incumbents,

the Media Centre and Mediastar, as well as Optimedia, J. Walter Thompson

and BMP DDB.



JWT handles Barclays’ creative account, while BMP handles the media

buying for Barclaycard, although this is not included in the review.



BMP also handles the full-service account for the Alliance and Leicester

building society, which is laying plans to transform itself into a bank,

but is moving a significant proportion of its pounds 18 million media

spend below the line.



Optimedia is one of the few top media companies without a large

financial client.



Pitches will be held at the end of the month.



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