Russell Waldron, one of the Bates Dorland senior creatives responsible
for Safeway’s highly acclaimed ‘Harry’ campaign, has been killed in a
He was cycling from the agency’s offices to his home in Greenwich on
Tuesday last week when he was in a collision with a bus as he crossed
Waterloo Bridge. He was killed instantly.
His death, at the age of 36, and coming just a few days before the start
of a major TV drive by Safeway, devastated Dorlands, where he was one
of the most popular and talented art directors.
It was only two weeks ago that Waldron and Jon Canning, his copywriter
of 14 years, were promoted to the Dorlands board in recognition of their
work on the Safeway account.
Tim Ashton, the agency’s executive creative director, closed the
creative department for a day in Waldron’s memory. He said: ‘Russell was
not only one of the most accomplished art directors I’ve known, but was
very good with clients, who are devastated by his death.’
Waldron, who was married with two children, joined Allen Brady and Marsh
with Canning as a junior team in 1982. During their stint at the agency,
the pair produced campaigns for Weetabix, Imperial Tobacco, the National
Trust and Tango. Their work for Ever Ready batteries won a commendation
at the Campaign Poster Awards in 1989.
The pair were hired by Dorlands in 1991 and worked on some of its most
high-profile accounts, such as Woolworths, Halifax, P&O European Ferries
and Kenco, including the series of commercials staring Cherie Lungi.
They also recently produced the new commercials for the relaunch of
Dixcel KittenSoft toilet tissue.
Canning commented: ‘Nothing was too much trouble for Russell. He was
always there for friends and work colleagues alike. He carried laughter
with him wherever he went, to everyone he met. We have all lost a great
talent and a great friend.’
Outside working hours, Waldron had been an enthusiastic cyclist for many
years and had twice taken part in runs between London and Brighton.
Waldron’s funeral was taking place this Thursday at his home town of
Stourbridge in the West Midlands. A memorial service will be held at a