Bates Dorland this week unveils its first work for the charity, Crisis,
with a national campaign focusing on loneliness at Christmas.
Bates’s debut for the charity incorporates radio and poster work to
support Crisis’s efforts on behalf of homeless people during the festive
The ads were created by the art director, Carl Le Blond, and the
copywriter, Richard Russel.
The three radio executions use scripts that highlight the disparity
between the typical family Christmas enjoyed by many and the lonely
reality of the festive season for others.
The poster campaign features three executions using the strapline ‘happy
Christmas from the homeless’. They were shot by the photographer, Ken
Griffiths, and feature what, at first glance, appear to be happy festive
scenes. A closer inspection reveals that the posters actually portray
the misery of Christmas for homeless people living on the streets.
Griffiths supplied the photographs to the charity for free.
The campaign is designed to help Crisis raise vital funds for its
expanded Christmas service, which this year includes shelters and mobile
homes, with at least 25 groups around the UK providing help for the
The Crisis campaign breaks in the same week that WCRS launches its
Christmas push for Centrepoint, which aims to expose the grim realities
of life for people sleeping rough in the capital. The Centrepoint
campaign - a spoof property ad - will concentrate on the press in the
South of England.