Amnesty International has picked the Bates network to create global
advertising which highlights the plight of refugees across the world.
It is Amnesty’s first global agency appointment.
Bates Dorland in London will produce creative work for up to 40
Dorlands was chosen in competition with DMB&B after the charity whittled
down an original six-strong shortlist. The agency’s brief is to raise
public sympathy worldwide for refugees and force governments to take
Media buying remains with CIA Medianetwork, while Chaos continues to
handle the charity’s UK fundraising business.
Anita Tiessen, the media director at Amnesty’s international
secretariat, said Bates’ creative credentials and network won it the
Advertising will begin next year. Chris Clark, Dorlands’ managing
director, said: ‘The plight of refugees isn’t widely understood.’