NEWS: Bates wins Outward Bound task to draw in more donations

The cash-strapped Outward Bound Trust, which aims to build character by stretching endurance to the limit, has turned to advertising in an effort to solve its financial crisis.

The cash-strapped Outward Bound Trust, which aims to build character by

stretching endurance to the limit, has turned to advertising in an

effort to solve its financial crisis.



The charity has appointed Bates Communications, the Dorland group

through-the-line subsidiary, to mount a campaign for donations.



Outward Bound was founded in 1942 to help young seamen survive the

Battle of the Atlantic. It now helps young adults survive the complex

pressures of life in the 90s.



Mike Fredman, the Bates Communications chairman, said: ‘It costs a lot

to send somebody on an Outward Bound course and although many are

sponsored by their companies, many underprivileged young people also

take part. Our brief is to relaunch and re-energise the charity.’



Bates is working on a press and direct marketing campaign to draw in

funds from companies that have sent staff on the scheme and those that

have taken part in it.



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