NEWS: BDDH reveals realistic BT spots

BDDH has enlisted the help of John Madden, director of the award-winning TV series, Prime Suspect, to give its soap-opera-style advertising for BT a tighter and more realistic feel.

BDDH has enlisted the help of John Madden, director of the award-winning

TV series, Prime Suspect, to give its soap-opera-style advertising for

BT a tighter and more realistic feel.



The work, which breaks on Friday, is the first television campaign to

come out of the agency since it hung on to BT’s business account in a

hotly contested pitch earlier in the year.



The latest ads continue to focus on a furniture-making company, but the

commercials that make up the latest series are more product focused and

have more substantial storylines.



In the first ad, ‘fishing net’, the team have discovered that a major

client has put a contract out for tender, and are wondering how to get a

foot in the door. Luckily, a team member spots someone they know on the

client’s Net site.



The second ad, ‘rehearsal’, is designed to show how BT can help people

to work from home. It features a key member of the furniture

manufacturer’s team escaping the distractions of the office to run

through the lines of a business presentation in front of a sympathetic

audience - the family dog.



Tension is the key feature of the third ad in the series, which is

called ‘service delivery’. Here, the company staff are gathered to wait

for that all-important phone call from the client to whom they

presented. The telephone rings; it is the client with a vital delivery

question. Fortunately, it can be answered straightaway, thanks to a

system called Callscape which presents customer details as soon as a

call comes through. The problem is solved and the company wins the

contract.



The campaign was written by Derek Day and art directed by Simon Green,

both creative partners at BDDH. Television airtime was bought and

planned by IDK Media, while a supporting press campaign is being handled

by Zenith Media.