BDH Advertising in Manchester launches a campaign for Tizer this week
using a fresh proposition and the new line: ‘Tiz, tizn’t.’
The commercial is made up of a succession of scenarios that illustrate
the difference between life with Tizer and life without it, and is
accompanied by a voiceover by the media personality, Chris Evans.
A teenage boy is shown listening to techno music on a personal stereo.
Then, in a contrasting scene, he appears dressed in a tutu as he plays a
fairy in a school play.
Next, he is seen playing video games where he is one of the
protagonists. Then, switching over to the ‘tizn’t’ side of life, his
head becomes the ball in an old-fashioned game of video tennis.
Our hero is then seen back in the ‘tiz’ world, surfing the Internet,
quite literally. The ‘tizn’t’ aspect of this scene is illustrated by a
black-and-white children’s TV programme where a presenter makes a rocket
out of loo rolls and washing-up liquid bottles.
The commercial was written by Steve Hanratty and art directed by Danny
Brooke-Taylor, with post-production by Complete. It was directed by Work
through Tank Films. Media is being handled by Media Solutions.