The New Covent Garden Soup Company has ended a three-month search for a
new agency with the appointment of Bean Andrews Norways Cramphorn.
BANC will take the reins of the eight-year-old soup company’s account
with immediate effect to catch the start of the main soup season. A
separate media appointment is expected soon.
BANC won the business after informal discussions with the client. It is
believed at least three other agencies were tilting for the task.
The account had been handled on a full-service basis by Bartle Bogle
Hegarty for three years but it resigned the business in June citing
‘unresolved remuneration talks’ and the client’s intention to take some
advertising in-house. During the past year, Covent Garden Soups spent
just over pounds 400,000 on above-the-line advertising, according to
The win rounds off a busy summer for the agency, which launched out of
the ashes of Bean MC in May.