NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture

KPN Multimedia, a UK-based division of the Dutch telecoms giant, KPN, has appointed Equinox Communications to work alongside Bean MC on the planned pounds 2 million launch of its new-media publishing venture, Planet Internet.

KPN Multimedia, a UK-based division of the Dutch telecoms giant, KPN,

has appointed Equinox Communications to work alongside Bean MC on the

planned pounds 2 million launch of its new-media publishing venture,

Planet Internet.



Planet Internet’s first UK products will be an Internet information

organiser and browser software. Planet Internet launches in the UK next

week and plans a number of joint promotions with radio stations and

magazines to promote the service in time for Christmas.



The bulk of the advertising activity won’t take off until the new year.

Equinox will handle media planning and buying for the campaign, and Bean

MC will design the creative work. Simon Mathews, the managing director

of Equinox, said that his company would also be providing a consultancy

service to Planet Internet.



John O’Sullivan, the marketing director of Planet Internet, said it

would be advertising in new-media publications such as the Guardian’s

On-Line section and.net magazine, but would expand into general interest

magazines and newspaper sections.



O’Sullivan, who previously worked at British Telecom on its interactive

TV trials, added that he was looking at ways to develop the Planet

Internet brand into new media. In Holland, the company has already

launched an online newspaper, the Daily Planet, and a similar venture is

being considered in the UK.