NEWS: Bean MC nets brief to raise worldwide image of VSO work

Bean MC has been hired by Voluntary Services Overseas to create a major branding campaign. The account was won after a three-way pitch involving TBWA and Little Leighton Sobczyk.

Bean MC has been hired by Voluntary Services Overseas to create a major

branding campaign. The account was won after a three-way pitch involving

TBWA and Little Leighton Sobczyk.



VSO is a registered charity which sends skilled volunteers to work in

developing countries.



The organisation has been galvanised into raising its national profile

following research last year, which showed that it has prompted

awareness of only 24 per cent. It also faces problems with outdated

perceptions of its work.



The media account has been won by Equinox Communications. Its chief

executive, Simon Mathews, said: ‘Our job is to make VSO’s modest budget

work hard by using a variety of creative media solutions.’



VSO already spends around pounds 30,000 a year on PR, and in the past

has used the Communications Partnership for recruitment ads and

Solutions by Design for sponsorship and PR.