BFCS, one of London’s longest-standing commercials production companies,
is looking to revitalise its offer by hiring new talent.
The move follows the appointment of Peter Harrison as the company’s new
managing director in December, after the sudden departure of the former
managing director, Ann Pugsley (Campaign, 1 December 1995).
Harrison, the former head of TV at Ogilvy and Mather, kicked off the
search for new blood last month when he hired Tim Berriman from the
facilities giant, Molinaire Films, as a senior producer.
Berriman, who worked as a television producer at Saatchi and Saatchi for
two years, began his career at Palace Films in 1989, and went on to
Brilliant Pictures and Challenge.
Now two other new directors, Cathrine Ellis and Keith Rogerson, have
been appointed at BFCS.
Ellis, 31, worked as an art director at Collett Dickenson Pearce and
McCann-Erickson between 1984 and 1991. She went on to work at EBS
Productions, and then in 1993 she left to study film at New York
University. Her credits include pop promos for bands such as the Cowboy
Junkies and documentaries for CBS TV.
Rogerson, 35, joins BCFS from Hungry Eye, where he has worked since it
was set up last year. Rogerson previously worked through Limelight. He
is best known for his MTV idents and for commercials for British Knights
Harrison commented: ‘We are committed to developing new faces alongside
our blue-chip directors. I hope it will prove to be a two-way learning
BFCS is owned by Michael Seresin, who recently directed campaigns for De
Beers, Renault and Heineken, and Derek Coutts, who shot most of the
recent Gold Blend, Oxo and Woolwich ads.
When Harrison was appointed, he was given the task of ‘taking the
company in a new direction’ and raising the profile of its directors
other than the long-established Coutts and Seresin.