BFCS, the commercials production company, has hired Steen Agro, a young
director from the Manchester-based production company, Equinox, as it
continues to revitalise its roster of directors.
Agro, 31, was a staff director at Equinox, which he joined one year ago.
His appointment follows the hiring of Peter Harrison as BFCS’s new
managing director in December, after the sudden departure of the former
managing director, Ann Pugsley (Campaign, 1 December 1995).
Agro’s directing to date has included an ad for the Birmingham
International Motor Show and a series of hard-hitting commercials -
which he also wrote - for the Manchester Fire Service.
Agro commented: ‘I originally got into advertising because I thought it
would be a good springboard into directing and I’m delighted to be in
this position at last.’