The acclaimed commercials director, Tarsem, has left Spots Films for the
new UK office of the production company, @radical.media.
@radical.media is an expanding US production company with offices in Los
Angeles and New York.
Its London office will be run by three former Spots producers - Tommy
Turtle, who produces for Tarsem, Adam Lyne, who used to produce for
Spots’ founder, Barry Myers, and Dominic Delaney. The trio were about to
sign another big-name director as Campaign went to press.
Tarsem was with Spots for five years, during which time he carved out a
name for himself as one of the industry’s hottest directors.
The four departures from Spots follow that of the production company’s
former managing director, Robert Campbell, who left in March, and the
director, Theo Delaney, who moved to Tomboy Films this week (see p 41).
Turtle claimed that Tarsem’s decision to leave Spots merely ‘simplified
‘Spots’ US office closed down in September, so there was a split between
what was going on here and in the US,’ he said.
However, industry sources indicated that Spots’ restructuring policy,
which began last autumn with the appointment of Olivier de la Haye from
Spots Paris as managing director, failed to impress many who work out of
the company. Turtle, Delaney and Lyne declined to comment on Spots’
The trio said that @radical.media will not work solely as a vehicle for
Tarsem. The production house intends to take on more directors and will
represent some of the company’s US-based directors in London. The plan
is to see @radical.media become involved with creativity in multimedia
Tarsem broke on to the London production scene in 1991 with the Levi’s
‘swimmer’ ad. Other directing credits include the ‘message in a bottle’
spot for Smirnoff and the ‘forces of darkness’ film for Nike.