NEWS: Blow to Spots as Tarsem departs

The acclaimed commercials director, Tarsem, has left Spots Films for the new UK office of the production company, @radical.media.

The acclaimed commercials director, Tarsem, has left Spots Films for the

new UK office of the production company, @radical.media.



@radical.media is an expanding US production company with offices in Los

Angeles and New York.



Its London office will be run by three former Spots producers - Tommy

Turtle, who produces for Tarsem, Adam Lyne, who used to produce for

Spots’ founder, Barry Myers, and Dominic Delaney. The trio were about to

sign another big-name director as Campaign went to press.



Tarsem was with Spots for five years, during which time he carved out a

name for himself as one of the industry’s hottest directors.



The four departures from Spots follow that of the production company’s

former managing director, Robert Campbell, who left in March, and the

director, Theo Delaney, who moved to Tomboy Films this week (see p 41).



Turtle claimed that Tarsem’s decision to leave Spots merely ‘simplified

things’.



‘Spots’ US office closed down in September, so there was a split between

what was going on here and in the US,’ he said.



However, industry sources indicated that Spots’ restructuring policy,

which began last autumn with the appointment of Olivier de la Haye from

Spots Paris as managing director, failed to impress many who work out of

the company. Turtle, Delaney and Lyne declined to comment on Spots’

restructuring.



The trio said that @radical.media will not work solely as a vehicle for

Tarsem. The production house intends to take on more directors and will

represent some of the company’s US-based directors in London. The plan

is to see @radical.media become involved with creativity in multimedia

enterprises.



Tarsem broke on to the London production scene in 1991 with the Levi’s

‘swimmer’ ad. Other directing credits include the ‘message in a bottle’

spot for Smirnoff and the ‘forces of darkness’ film for Nike.



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