BMP DDB and BBDO are poised to share the dollars 50 million pan-European
media planning and buying business for the German domestic appliances
The BBDO network pitched against CIA Medianetwork for the business, but
BMP presented for the account in the UK. CIA is understood to have
already been told that it has not won the assignment.
BMP and BBDO already work with Braun’s sister company, Gillette, in the
UK and on the Continent respectively. Once Braun’s media account is
transferred into the agencies, the media planning and buying for the two
brands will effectively be centralised.
Braun’s creative account, which is handled by Lowe Howard-Spink in the
UK, is unaffected by the changes in the company’s media arrangements.
Paul Taylor, the joint media director at BMP, could not confirm the win
before Campaign went to press.
Braun was forced to review its media arrangements after its pan-European
media buying company of record, the Carat Group, scooped the entire
dollars 200 million centralised media business for the Dutch electronics
giant, Philips (Campaign, 26 January).
Carat had handled the Braun business in the UK, Germany, Eastern Europe,
Scandinavia and the Alpine countries. CIA had held the business in the
UK before it was centralised into TMD Carat in February 1992.
Klass van Mill, the marketing director of Braun in the UK, was
unavailable for comment on the review.
Separately, BMP is currently fighting to retain its hold on the pounds 2
million media account for Braun’s rival domestic appliances company,
Moulinex Swan. A number of other media companies have made presentations
to Moulinex as the company prepares to increase its adspend in the UK
(Campaign, 1 March).