BMP DDB has lured the former Carling Black Label copywriter, Mark
Cooper, from WCRS to partner its head of art, Pete Gatley. He will take
up the position of senior copywriter.
Cooper, 33, is probably best known for his work on the Carling lager
brand, including the acclaimed ‘Dambusters’ spot, which was part of the
campaign that won a D&AD silver for the WCRS creative team in 1990.
During his second spell at the agency, Cooper also had a hand in the ad
featuring an Englishman on holiday, ingenuously beating the Germans to a
place by the pool.
Additional credits include the BMW 7 series ad which is included in this
year’s D&AD book. More recently, he won a Creative Circle gold for the
BMW ‘drawing pins’ ad.
At BMP, Cooper will work on a range of clients, including Barclaycard
and the Labour Party.
He first joined WCRS in 1988 after a three-month stint as a student at
the then Boase Massimi Pollitt. He left two years later to join Lowe
Howard-Spink, where he won a British Television Advertising Award for
his Weetabix work. When he was made redundant in 1990, Cooper joined BMP
Business for a year, followed by brief spells at Collett Dickenson
Pearce and Butterfield Day Devito Hockney.
He re-joined WCRS at the end of 1992, but his partner, Gary Horner, left
earlier this year to take up a position at DDB Sydney. Gatley said:
‘I’ve known Mark for a long time and, to be honest, I signed him to keep
me busy and do some work. He’ll be working on everything.’