BMP DDB has won the pounds 1 million full-service Autoglass account from
Grey Advertising, which has held the business for four years.
Autoglass, the automotive glass replacement specialist, is expected to
increase its budget to pounds 2 million this year, following the
appointment of a new marketing director, Alastair Clark, in October
A new campaign from BMP is expected to run in the summer, with the
media emphasis placed on television, backed by poster, press and radio
Clark said: ‘Autoglass conducted the review as part of a drive to
refresh and enhance the brand image. BMP was appointed on the strength
of its creative work and its brief will be to develop a consistent
approach across all our business sectors.’
Autoglass has a total marketing budget of pounds 6 million this year,
much of which will be spent on public relations and sales promotion.
Chris Cowpe, the joint managing director of BMP, said: ‘It’s good to win
this account,’ and confirmed that the agency would be working on some
corporate and fleet advertising for Autoglass, as well as the high-
profile branding work.
Clark wants to raise the profile of Autoglass to bring it into line with
better-known car service companies such as Kwik-Fit. However, Autoglass
is the clear market leader in its sector, ahead of its rival,
Last year, Autoglass tested television advertising with an ad by Grey,
which showed a team from Autoglass coming to the rescue when a robot
suddenly goes on strike in a car factory.