NEWS: BMP snatches pounds 1m account from Grey in Autoglass review

BMP DDB has won the pounds 1 million full-service Autoglass account from Grey Advertising, which has held the business for four years.

BMP DDB has won the pounds 1 million full-service Autoglass account from

Grey Advertising, which has held the business for four years.



Autoglass, the automotive glass replacement specialist, is expected to

increase its budget to pounds 2 million this year, following the

appointment of a new marketing director, Alastair Clark, in October

1995.



A new campaign from BMP is expected to run in the summer, with the

media emphasis placed on television, backed by poster, press and radio

work.



Clark said: ‘Autoglass conducted the review as part of a drive to

refresh and enhance the brand image. BMP was appointed on the strength

of its creative work and its brief will be to develop a consistent

approach across all our business sectors.’



Autoglass has a total marketing budget of pounds 6 million this year,

much of which will be spent on public relations and sales promotion.



Chris Cowpe, the joint managing director of BMP, said: ‘It’s good to win

this account,’ and confirmed that the agency would be working on some

corporate and fleet advertising for Autoglass, as well as the high-

profile branding work.



Clark wants to raise the profile of Autoglass to bring it into line with

better-known car service companies such as Kwik-Fit. However, Autoglass

is the clear market leader in its sector, ahead of its rival,

Autowindscreen.



Last year, Autoglass tested television advertising with an ad by Grey,

which showed a team from Autoglass coming to the rescue when a robot

suddenly goes on strike in a car factory.



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