News brief: Foster's invests in biggest promotion

Foster's is investing £2m in its biggest promotion, with a prize draw spearheaded by 'Get the Foster's Friday feeling' parties in 7000 pubs and clubs. A TV, radio, online and press campaign by M&C Saatchi will back the activity.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content