NEWS BRIEF: Mazda launches special edition MX-5 model

Mazda is launching a special edition of its MX-5 model through a promotion with Virgin Radio. The activity is designed to highlight the MX-5 Euphonic's cutting-edge music features, including a Sony MP3 player. Only 2000 models are being produced, but Mazda views it as a key brand-positioning tool. The Virgin Radio tie-up includes promotion and competitions on the Pete and Geoff breakfast show and a microsite on the station's web site to encourage listeners to visit Mazda showrooms.

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