Omnicom is to launch a second global media network to run alongside
its existing operation OMD. The network, to be called PhD, will be led
by New PHD and will include the US agencies Advanswers and Creative
Media, as well as the Canadian outfit HYPN.
BMP OMD is to cut its brand ties with its sister creative agency BMP DDB
by dropping the BMP from its name. From now on, the media shop will be
known as OMD UK. It will take a more prominent role in Omnicom’s OMD
global media network. OMD UK will incorporate OMD UK International and
OMD Europe. Omnicom’s third UK media agency, Manning Gottlieb Media,
will remain independent, although it will work closely with the OMD
FtYourMoney.com, the Financial Times’ personal finance website, rolled
out its first national TV campaign this week. The campaign is intended
to motivate customers to take control of their finances by pointing out
how simple it can be. Media was bought by Motive Communications, which
has planned a top-and-tail ad break strategy.
Regional Independent Newspapers, part of the RIM group, and Tindle
Newspapers have agreed to jointly own Fleetwood Weekly News and its
sister title Thornton, Cleveleys and Poulton Weekly News. The papers
will be run through a new company called Fleetwood Media, which will
have three directors from RIN and three from Tindle. The new operating
company will be based in Fleetwood.
Optimedia International has become the first company to subscribe to the
Nielsen/Netratings internet measurement service on a global basis. The
system provides up-to-the minute audience information on websites and
banner advertising. The data is collected from a panel of internet users
in each country, using software that monitors the sites they visit and
the banners they are served.
BBJ Media Services has scooped the planning and buying business for
Moneygator.com, JP Morgan’s online financial information and services
provider. BBJ won the account following a two-way pitch against New PHD.
Moneygator is the seventh dotcom BBJ has won this year.
Media Directories International has sold its media business magazine
Business 21 to Haymarket Publishing for an undisclosed sum. It is
thought that Haymarket will close the magazine - even though it has only
published two issues - and fold it into Internet Business.
Guardian Unlimited has announced the launch of its tenth website. Money
Unlimited is aims to provide clear and simple advice on personal
finance. The site offers help on topics such as getting out of debt,
buying a home, planning for retirement, investing in the stock market
and starting a business.
AIM Publications is launching an annual wedding magazine for capital
dwellers. London Wedding will be a 400-page glossy directory of wedding
services, containing listings of more than 1,500 retailers, including
florists, photographers, caterers and couturiers. The first edition of
London Wedding will hit the newsstands in April with a cover price of
pounds 4.95 and a print run of 32,000.