Amra has been appointed to represent The Wharf, Trinity Mirror’s
free weekly newspaper for the Canary Wharf office community. The
37,000-distribution paper was previously served nationally by Mirror
Regional Sales. Amra represents the South London Press and Mercury
Group, whose titles include the Greenwich Borough Mercury. Its local
advertising is sold by an in-house team. Head of sales Tony Cornell said
business was booming: ’Average weekly revenue has doubled since I joined
in the summer.’
News International has selected New PHD-owned agency Rocket to handle
the strategy for its new interactive arm. Rocket saw off competition
from Unity and Michaelides & Bednash to win the account, which is
rumoured to be worth around pounds 10 million.
BJK&E Media has scooped the whole of the pounds 4 million Scott’s Garden
Care media account. BJK&E saw off rival bids from Carat and BMP OMD to
win the extra business and consolidate its existing Miracle-gro and
Weedol accounts. The new business was previously handled by Carat.
Scott’s plans to increase its media spend to pounds 6 million next
The Big Issue in Scotland is to publish a new paper to be sold by the
homeless. No Borders will be sold in Poland, the Czech Republic and
Romania, and later in Croatia and Bulgaria. Advertising is on sale in
both Scotland and the Central and Eastern European regions. No Borders
hopes to attract ads from corporate organisations expanding into the
region. The paper launches in Budapest on 14 December.
The International Herald Tribune is pouring millions into a new website
in a move to combat traditional print rivals in the online arena. With
the Financial Times announcing plans to invest pounds 40 million in
ft.com over the next three years and TheStreet.com launching in the UK
next year, IHT.com faces considerable pressure to upgrade its site. The
online ad sales team is also expected to be strengthened as part of the
24/7 Europe, the online ad network, has signed an exclusive contract
with Belgacom Skynet to provide global sales representation for Belcast,
Belgium’s largest portal. Previously, advertising for the site was
handled by two separate sales agencies. Under the year-long agreement,
24/7 will handle all advertising for the site, providing online banners,
sponsorships, e-commerce and marketing solutions for all language
versions (French, Dutch and English).
City Financial Communications has poached two ad managers from the
Financial Times to staff its proposed consumer weekly. Becky Dunn joins
from Investment Adviser, published by FT Business Magazines, and Bonney
James joins from the FT classified department. It is understood that the
new title will compete with Investor’s Chronicle.
Ginger Media Group has announced its November year-on-year turnover is
up 34 per cent to over pounds 7.5 million, with increases across all the
group’s media businesses. Virgin Radio pulled in its highest ever number
of advertisers, while Ginger Television launched two shows, Red Alert
and The Priory. Ginger Online claims its strongest month ever, with the
introduction of an interactive media player and promotions for Queen,
PowerGen and EMI.