BMP Solutions in Media has won the pounds 5 million account for
internet bank First-e. The agency was awarded the business, which had
been with Media Insight, without pitching. First-e, which launched in
September offering online savings accounts, plans to increase the number
of services it offers this year. This may lead to a doubling of the
advertising budget to around pounds 10 million.
MediaVest has scooped the pounds 15 million pan-European planning and
buying brief for Pets Pyjamas, the online pets portal that offers
pet-related products. The agency will be charged with handling the
launch of Pets Pyjamas in Germany, France and the UK. The European
petcare market is estimated to be worth pounds 10 billion a year.
Dennis Publishing is spending pounds 1.5 million on a television and
press advertising campaign to launch ’Project Denise’ - its first
women’s magazine. The start-up agency Jones Britton Breckon Company will
handle the media blitz. Project Denise will target 25- to 40-year-olds.
It will have a cover price of pounds 2 and a print run of 200,000.
IPC’s women’s online brand Beme.com is to go live in spring 2000. The
site aims to be the most comprehensive internet destination for women,
drawing on IPC’s strength as the largest publisher of women’s magazines
in Europe. Beme.com will use IPC’s 25 women’s titles, which are read by
more than 50 per cent of the UK female population, to promote the
Of the five main TV channels, only Channel 5 increased its overall
audience share in 1999. According to figures quoted in The Guardian, BBC
1 recorded the poorest performance for the second year running. The
figures suggest the first year of digital broadcasting has taken its
toll on traditional channels.
The Radio Authority has received three applications for the second
Greater London digital multiplex licence. The applicants are MXR London
(Chrysalis Radio and Border Radio Holdings), Score Now (GWR Group) and
Switch Digital (the Wireless Group and Clear Channel International). The
successful applicant will be announced in the spring.
Royal Mail is reviewing its contract publishing arrangements. Brass
Tacks is repitching to keep the account - one of the publishing
company’s biggest. It publishes Mailbrief, Mailnews, Mailplan and
Mailroom for Royal Mail.
Chanel has switched its pounds 6 million UK media brief from MediaVest
to The Media Edge and its UK buying partner Mediapolis. The two agencies
will take over planning and buying for Chanel’s three divisions -
fragrances and beauty, fashion and watches and fine jewellery - in
The Guardian has renewed its sponsorship of all Film Four Productions on
the Film Four channel and FFD video, which covers retail and rental
releases. This is the fifth consecutive year of sponsorship.
Zenith Media has appointed Rhona Tridgell to oversee its BT business.
Tridgell, a one-time media communications director at Foote Cone &
Belding, joins Zenith from the headhunter Kendall Tarrant, where she was
a media consultant.