News Briefs

BMP Solutions in Media has won the pounds 5 million account for internet bank First-e. The agency was awarded the business, which had been with Media Insight, without pitching. First-e, which launched in September offering online savings accounts, plans to increase the number of services it offers this year. This may lead to a doubling of the advertising budget to around pounds 10 million.

BMP Solutions in Media has won the pounds 5 million account for

internet bank First-e. The agency was awarded the business, which had

been with Media Insight, without pitching. First-e, which launched in

September offering online savings accounts, plans to increase the number

of services it offers this year. This may lead to a doubling of the

advertising budget to around pounds 10 million.





MediaVest has scooped the pounds 15 million pan-European planning and

buying brief for Pets Pyjamas, the online pets portal that offers

pet-related products. The agency will be charged with handling the

launch of Pets Pyjamas in Germany, France and the UK. The European

petcare market is estimated to be worth pounds 10 billion a year.





Dennis Publishing is spending pounds 1.5 million on a television and

press advertising campaign to launch ’Project Denise’ - its first

women’s magazine. The start-up agency Jones Britton Breckon Company will

handle the media blitz. Project Denise will target 25- to 40-year-olds.

It will have a cover price of pounds 2 and a print run of 200,000.





IPC’s women’s online brand Beme.com is to go live in spring 2000. The

site aims to be the most comprehensive internet destination for women,

drawing on IPC’s strength as the largest publisher of women’s magazines

in Europe. Beme.com will use IPC’s 25 women’s titles, which are read by

more than 50 per cent of the UK female population, to promote the

website.





Of the five main TV channels, only Channel 5 increased its overall

audience share in 1999. According to figures quoted in The Guardian, BBC

1 recorded the poorest performance for the second year running. The

figures suggest the first year of digital broadcasting has taken its

toll on traditional channels.





The Radio Authority has received three applications for the second

Greater London digital multiplex licence. The applicants are MXR London

(Chrysalis Radio and Border Radio Holdings), Score Now (GWR Group) and

Switch Digital (the Wireless Group and Clear Channel International). The

successful applicant will be announced in the spring.





Royal Mail is reviewing its contract publishing arrangements. Brass

Tacks is repitching to keep the account - one of the publishing

company’s biggest. It publishes Mailbrief, Mailnews, Mailplan and

Mailroom for Royal Mail.





Chanel has switched its pounds 6 million UK media brief from MediaVest

to The Media Edge and its UK buying partner Mediapolis. The two agencies

will take over planning and buying for Chanel’s three divisions -

fragrances and beauty, fashion and watches and fine jewellery - in

February.





The Guardian has renewed its sponsorship of all Film Four Productions on

the Film Four channel and FFD video, which covers retail and rental

releases. This is the fifth consecutive year of sponsorship.





Zenith Media has appointed Rhona Tridgell to oversee its BT business.

Tridgell, a one-time media communications director at Foote Cone &

Belding, joins Zenith from the headhunter Kendall Tarrant, where she was

a media consultant.



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