Former Travel Weekly display sales executive Mick Mason has joined
WebWeekends.co.uk, a travel website, and intends to recruit a
five-strong team within a year. WebWeekends, which is set to launch in
May, claims to be the UK’s first and only online directory of themed and
packaged weekend breaks. It offers everything from country holidays to
weekends away on Concorde. Mason said he expected to begin recruiting
sales representatives ’within a couple of months of the launch’. The
site has a marketing budget of pounds 250,000 - provided by private
sources - to see it through its launch, but it hopes to secure venture
capital funding to increase this figure to pounds 1 million.
Integrated marketing agency Zed Media - part of Zenith Media - is
handling media planning and buying for the launch of Littlewoods
Leisure’s betting and gaming website Bet247. The media strategy focuses
on the national press, racing press and online advertising. Creative is
through D’Arcy and IMP, which designed the site along with its new-media
Carlton Television has clinched a five-figure deal with the Carlton
Online website Popcorn to sponsor a new late-night film review show,
Movie Nights. Popcorn marketing executive Lisa Perkinson confirmed other
sponsorships were in the pipeline and said these would be used
’tactically throughout the year’.
The Radio Authority has confirmed its acceptance of the acquisition of
Ginger Media by the Scottish Media Group, provided there is no
conditional selling of advertising between Virgin 1215AM and any other
SMG companies. SMG-owned media include the Glasgow Herald, the Evening
Times and the Sunday Herald newspapers.
Tobacco advertising is to be banned in newspapers and magazines in Eire
from this summer, along with sports sponsorship by cigarette companies.
The Irish government was due to block tobacco print advertising in 2001;
bringing the ban forward puts it two years ahead of the EU’s proposed
pan-European prohibition. Imported UK newspapers will still be able to
carry tobacco ads until the EU directive takes effect. Last year,
tobacco companies spent pounds 3.5 million on advertising in newspapers
and magazines. Tobacco ads on posters have been banned in Ireland since
the early 80s.
The Sunday Telegraph has succeeded in maintaining circulation figures at
an even keel following a 10p increase in its cover price on 6 February.
The newspaper’s ABC figures published last month for January 2000 were
incorrect. The error has now been verified by auditors and the correct
January figures have been published in the February ABCs. The
circulation for January should have been recorded as 822,931, an
increase of 2,578 on the previous month, but was instead listed as
815,093. The revised circulation figures for the month show a drop of
just 0.26 per cent from the previous month.
Procter & Gamble has signed a deal with TDI Impact to advertise Ariel
Hygiene at Earl’s Court station during the Ideal Home Show, which runs
from 16 March to 9 April. Ads for the washing powder will dominate the
exit and approach to the station, which is expected to carry an extra
300,000 people during the show. Space was booked by Starcom.