Motive Communications cleaned up at the second Campaign Media
Awards, coming out on top in half of the ten prize categories. Motive’s
wins included several Best In Category as well as the Grand Prix, the
evening’s biggest award, for its work with Stella Artois. It also
scooped the accolades for Best Use of New Media and Best International
Campaign for its work on Levi Strauss. Other winners included Saatchi &
Saatchi, FCA!, Western International Media, Michaelides & Bednash and
Maiden Outdoor is offering FMCG advertisers a money-back guarantee this
Christmas on its point-of-sale six-sheet posters outside supermarkets.
The initiative is a repeat of Maiden’s offer in the summer, when
advertisers were promised that if the products advertised did not
experience demonstrable sales increases, their campaigns would be free.
The research will be funded by Maiden as part of the offer.
Senior figures from across Europe’s advertising industry will be
attending a major international conference in London on 23 November to
discuss threats against advertising to children. The delegates,
consisting of advertisers, agencies and the commercial media, as well as
regulators, academics and senior civil servants, will hear a series of
speakers from across Europe. Speakers include Martin Bowley, chief
executive of Carlton Sales, Aviva Silver of the European Commission, and
Eddie Abadjis, general manager of the toy company Matel in Greece, where
TV advertising is banned from 7am to 10pm.
Advertising law firm The Simkins Partnership has launched a free online
legal advice shop. Virtual Advertising Lawyer is a collection of
practical briefings that help advertisers and agencies through the maze
of legislation associated with the advertising business.
Capital Radio has teamed up with nightclub Home for a fortnightly Sunday
afternoon live music show. Capital@Home will feature at least six acts
per show and will be live on air from 1pm on Sundays. The show will be
sponsored by Soft & Gentle.
Lastorders.com, the internet alcohol delivery service, has gobbled up
rival company Beersdirect.com for ’a six-figure sum’. Lastorders has
only been around since 12 November, but has already registered over
25,000 page impressions, 5000 registrations, and received 65 orders in
the its first 24 hours of business.
Cable & Wireless Communications has announced that 46,000 customers have
subscribed to its digital cable TV service since it launched across Kent
and Manchester in July. CWC claims that 47 per cent of these customers
are new business; the remainder are existing clients who have converted
from the analogue service.
The Radio Authority is this week inviting applications for a digital
multiplex licence to serve the Cleveland area, and some neighbouring
parts of Durham and North Yorkshire. The licence has a potential
coverage of around 700,000 adults in the Teeside area.
Ginger Productions and Ska films are producing a TV drama based on Lock
Stock and Two Smoking Barrels. The seven-part series, Lock Stock - Four
Stolen Hooves, will air on Channel 4 next spring.