The Audit Bureau of Circulations has expanded the options offered
by its Standard Certificate of Circulation to enable business titles
reporting to June 2000 to include demographic data. The expansion will
enhance the certificate’s usefulness as a targeting tool for advertisers
and agencies. It will also allow business-to-business titles to
differentiate their publications.
Bill Apfelbaum, the inspirational chairman of TDI Worldwide, has left
the company to set up an internet business. Apfelbaum is credited with
being the author of one of the great business turnaround stories, taking
charge of TDI when it was making a dollars 100 million loss and
transforming it into a hugely profitable business. He has distanced
himself from the day-to-day running of the business for some time,
having handed over the presidency of the company to Don Allman last
September. He will not be replaced.
ITN has confirmed it is to launch a 24-hour news channel in partnership
with the cable operator NTL (Media Business, 1 November). The
ITN-branded channel will roll out across NTL’s cable network and be
beamed to satellite viewers via Astra, enabling Sky Digital subscribers
to receive the channel. The service will go up against Sky News - the
pioneer of 24-hour news - and BBC News 24, which has been broadcasting
for two years. However, NTL and ITN hope to distinguish the new venture
by offering an interactive element to the channel.
Eve Pollard’s new women’s magazine, due to hit the newsstands at the
beginning of April, has been given the title Aura. Targeting women over
30, the magazine - published by Parkhill Publishing - is expected to
have a print run of more than 200,000 copies. Zenith Media will handle
IPC Music & Sport’s weekly music title Melody Maker is to launch a
microsite on sister title NME’s website nme.com. The site launch follows
the revamp of the magazine in October. Melody Maker dropped 20.4 per
cent of its readership year on year, according to the most recent ABCs,
although IPC claims that it has experienced a ’sharp rise in sales’,
since the relaunch.
Esquire magazine is preparing to launch a brand-building sport
supplement. The first edition of Esquire Sport Quarterly will be
walleted with the June edition of Esquire, which will be published on 15
PetsOnTheBrain.com, the latest entrant to the competitive online pet
product market, will launch in the spring. The company has appointed
Zenith Media Worldwide for strategic planning and media buying.
PetsOnTheBrain will go live in the UK initially, with an international
roll-out to be completed within six months.
Walker Media has scooped the pounds 6 million launch campaign for Inter
Lotto, the daily lottery game due to appear in the UK in May. US company
Inter Lotto aims to challenge Camelot’s stranglehold on the lottery
market with its daily games. The venture will initially roll out across
Manchester, Lancashire, Cheshire and Yorkshire, and will be accompanied
by a cross-media campaign. Inter Lotto hopes to launch nationwide by the
end of the year.