NEWS: British TV Advertising Craft Awards stake claim with surprise shortlist

The inaugural British Television Advertising Craft Awards, which take place on Saturday, promise to honour a wider spectrum of commercials than rival awards ceremonies.

The inaugural British Television Advertising Craft Awards, which take

place on Saturday, promise to honour a wider spectrum of commercials

than rival awards ceremonies.



The shortlist - comprising the top three entrants in each of the 19

categories - reveals that, along with familiar D&AD winners such as

Guess Jeans’ ‘cheat’, and Golden Wonder’s ‘walker’, are less obvious

offerings such as Entenmann’s ‘Bonnie and Clyde’ through J. Walter

Thompson, and the Worthingtons spot starring Harry Enfield as ‘Paula’

through WCRS.



A younger, less ‘establishment’ jury, including the directors, Daniel

Barber, Tarsem and Chris Palmer, has been charged with setting

‘benchmark standards’ that will gain instant prestige for the new

awards.



Peter Bigg, the awards administrator, said: ‘The BTACA awards are about

advertising craft, not ads. There are several films shortlisted that

wouldn’t win at the Grosvenor House.’



Commercials created by Tony Kaye and Abbott Mead Vickers BBDO, the

director and agency who have scooped a large number of D&AD pencils in

the past two years, get only one mention on the BTACA shortlist.



Instead, Butler Lutos Sutton Wilkinson’s ‘boiled bear’ ad for the Tusk

Force environmental charity is shortlisted for best soundtrack, and J.

Walter Thompson has made the last three in the best animation category

for its Smarties ‘smarti pants’ film.



The BTACA awards take place at the Business Design Centre in Islington,

North London, and will be introduced by the television film critic,

Barry Norman. The 100-strong judging panel, which also includes

established names such as John Webster, the executive creative director

of BMP DDB, and Adrian Holmes, the chairman of Lowe Howard-Spink, all

studied the entries on video from the comfort of their own homes.



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