NEWS: BSkyB backs up its decision to screen pay-per-view sport

BSkyB has defended its controversial decision to show a major sporting event live on Sky Sports on a pay-per-view basis, amid complaints from Sky subscribers about the additional cost.

BSkyB has defended its controversial decision to show a major sporting

event live on Sky Sports on a pay-per-view basis, amid complaints from

Sky subscribers about the additional cost.



The satellite channel has claimed that the pay-TV decision on the

screening of the world heavyweight title fight between Frank Bruno and

Mike Tyson on 16 March was not Sky’s.



David Chance, the deputy managing director of BSkyB, said: ‘The

promoters would only make it available on that basis. We decided to take

the fight as a service to our subscribers.’



Viewers are being asked to pay a minimum of pounds 9.95 to see the

fight, in what is the UK’s first pay-per-view television venture.

However, some Sky subscribers have spoken out against the fee.



More than 70 per cent of adults are ‘very unlikely’ to pay extra to

watch a unique sporting event, according to new research from CIA

Medianetwork.



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