BSkyB has defended its controversial decision to show a major sporting
event live on Sky Sports on a pay-per-view basis, amid complaints from
Sky subscribers about the additional cost.
The satellite channel has claimed that the pay-TV decision on the
screening of the world heavyweight title fight between Frank Bruno and
Mike Tyson on 16 March was not Sky’s.
David Chance, the deputy managing director of BSkyB, said: ‘The
promoters would only make it available on that basis. We decided to take
the fight as a service to our subscribers.’
Viewers are being asked to pay a minimum of pounds 9.95 to see the
fight, in what is the UK’s first pay-per-view television venture.
However, some Sky subscribers have spoken out against the fee.
More than 70 per cent of adults are ‘very unlikely’ to pay extra to
watch a unique sporting event, according to new research from CIA