Hasbro, the world’s biggest toy company, has appointed BST-BDDP as the
European agency for its activities sector, which includes games such as
Spirograph, Fantastic Flowers, Get Set and Super Sticker Factory.
The appointment - part of a continuing realignment of Hasbro’s European
advertising arrangements into Griffin Bacal/DDB and the BDDP network -
deprives Griffin Bacal of the creative assignment for the activities
Griffin Bacal continues to handle media for the activities sector in the
UK and, for the time being, across Europe. Griffin Bacal also handles
the creative for Hasbro’s two principal divisions - toys, which includes
Sindy and Action Man, and games, which includes Trivial Pursuit.
BST was appointed the lead creative agency for Hasbro’s Playskool and
Play-doh brands across Europe in August 1995. The two brands, which fall
into the pre-school sector, are now to be grouped more closely with the
BST and Hasbro are in discussions about when the agency’s first work
will break for the activities brands. However, Griffin Bacal will handle
the 1996 pre-Christmas TV burst, for which work is already well
Tim Nicholls, a partner at BST, said the agency’s latest win reflects
Hasbro’s long-term commitment to the activities sector following the
purchase of the Spanish toy company, Mediterraneo, this year.
He said: ‘This is the major growth sector of Hasbro’s European business
for the next ten years. It is always very flattering to win business
from existing clients.’