NEWS: BST-BDDP picks up Vidal Sassoon hair appliance account

BST-BDDP has been appointed to handle the first UK-created ads for Vidal Sassoon hair appliances.

BST-BDDP has been appointed to handle the first UK-created ads for Vidal

Sassoon hair appliances.



Launched in the UK last year, the brand has been allocated a pounds 1

million spend in the run-up to Christmas. BST’s new work will replace

ads that were created by the Dallas agency, Latitude, and imported from

the US.



Media will be handled by Booth Lockett Makin, which was responsible for

taking Latitude’s work for the appliances range on to UK TV for the

first time last November.



BST was appointed by Kevin James, the managing director of (HOT) UK,

which markets Vidal Sassoon hair appliances. He said: ‘We looked at

several agencies, but BST has come up with a totally unexpected idea.’



BST’s chairman Paul Bainsfair added: ‘Most of the advertising in this

sector is formulaic; we think our work will be positively disruptive.’



Details of the work were not available, but it is thought that the

photographers, the Douglas Brothers, will be hired.



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