The comedian, Rory McGrath, is being publicly auditioned as a possible
successor to Bob Hoskins in BT’s ‘it’s good to talk’ TV campaign.
But McGrath is unlikely to be the sole replacement, and could be one of
two or three presenters drafted in when Hoskins’ contract expires at the
end of the year.
McGrath, who made his name as a panellist in the BBC TV sports quiz,
They Think it’s all Over, will star in a series of eight commercials to
promote price cuts for national and international calls.
In the first 30-second film, which went on air on Tuesday through Abbott
Mead Vickers BBDO, McGrath highlights current speculation by talking
about his audition and asking whether there is any chance of having
Hoskins’ job on a permanent basis.
‘We want to judge how it goes with McGrath,’ a BT source said. ‘But it’s
fair to say that he will not be the one and only replacement.’
Speculation has been mounting about who will be Hoskins’ successor since
Billy Connolly turned down the job (Campaign, 9 August).
BT says a different presenter is needed for its price-cut initiative to
differentiate the campaign from the ‘it’s good to talk’ ads and the
business commercials fronted by Brian Walden.
In the series of commercials, some of which are still being shot,
McGrath is portrayed as a blundering substitute for Hoskins as he tries
to remain invisible and stumbles into some awkward situations.
The former England soccer coach, Terry Venables, the Pakistan cricketer,
Wasim Akram, and the comedian, Rolf Harris, will make appearances in the
The ads were written by David Abbott, AMV’s creative director, art
directed by Ron Brown and directed by Ross Cramer through Will Van der