Leo Burnett has promoted Nick Brien, its executive media director, to
the new role of managing director in a move that underlines the full
service agency’s commitment to media.
Brien takes over the commercial management of the agency as well as
retaining general management for a number of key clients, reporting to
Steve Gatfield, who remains chief executive.
At the same time Leo Burnett has restructured its senior media team
following Brien’s promotion.
David Connolly, one of two broadcast directors at Burnetts, and Richard
Beaven, a media group director, will split Brien’s UK media role between
them as joint executive media directors. Marie Oldham, also a group
media director, takes on the new title of strategic planning director.
Connolly and Beaven will divide their responsibilities between broadcast
and non-broadcast media respectively. Connolly will continue to oversee
the P&G scheduling unit, but relinquishes day-to-day control to Sian
Twynam and Tony Emment.
Andy Zonfrillo continues as broadcast director, while M. T. Doran
remains group media director in charge of the shop’s biggest client,
McDonald’s. Simon Francis will stay in charge of Kellogg’s, while Saskia
Baguley is promoted to group head on P&G and KP, although Beaven will
continue to oversee the KP account.
Mel Varley, the deputy media director, moves into a European role as one
of two regional media directors reporting directly to Brien, who retains
his role as executive regional media director.
Varley is one of seven new recruits bolstering Burnetts’ European media
offer. She will work alongside Liz Workman, who has returned to the UK
from running Burnetts’ P&G unit in Mexico.
Brien stressed the evolutionary nature of the changes and added that his
own promotion was proof of the seriousness with which the agency took
‘It will be held no higher than any of the other core competencies, but
it will be on an equal footing,’ he said. ‘That is what is missing in
other full-service agencies.’