NEWS: Burnetts poaches staff for relaunch

Leo Burnett has poached four top planners, brought in a new creative group head and moved its head of planning, Neil Cassie, up to deputy chairman, as part of a major relaunch of the agency.

Leo Burnett has poached four top planners, brought in a new creative

group head and moved its head of planning, Neil Cassie, up to deputy

chairman, as part of a major relaunch of the agency.



The restructure aims to give Burnetts a more streamlined approach to

clients, allocating specific brand teams of staff from every discipline

to each advertiser.



‘We are hiring the best people both in middle and senior management

across every discipline,’ Cassie said. ‘The advertising industry is

changing and so are we. There is an increasing blurring of

responsibilities across all disciplines, so we have restructured and re-

skilled people.’



The newcomers include Mark Smith, planning group head on Unilever at

Ammirati and Puris/Lintas, who has joined to work on Bradford and

Bingley; Stephen Hessen, who worked on Procter and Gamble at Euro RSCG

Wnek Gosper, and who will now work on Kellogg’s and United Distillers;

Maggie Stanway, formerly with J. Walter Thompson, who will work on

Kellogg’s; and Miranda Forestier-Walker, who has joined from KHBB to

work on planning for Max Factor and Mercedes.



Stanway and Forestier-Walker will both be on the board, which has been

expanded to include four media personnel - Kate Lynch, Richard Beaven,

Marie Oldham and M. T. Doran.



On the creative front, Nick Bell, an award-winning copywriter, will team

up with the art director, Mark Tutssel, and will run United Distillers,

Kraft and McDonald’s. He is replacing Richard Russell, who recently

moved to Bates Dorland.



Bell leaves Abbott Mead Vickers BBDO after eight years. In the last year

he has won awards for his work on Volvo, Ikea and the RSPCA, including a

silver lion at Cannes.



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