J.Walter Thompson has hired Mark Cadman, an Abbott Mead Vickers BBDO
account director, to head its Kellogg’s Cornflakes business.
Cadman, 31, who takes the title of board account director, replaces
Stephen Lennox, who leaves the London agency to join JWT Tokyo as a
senior account director. Cadman will report to Carol Potter, who heads
the entire Kellogg’s account at JWT.
Cadman joined Abbott Mead in 1993 and for the last year worked
exclusively on its Volvo account. During his time at the agency, he
helped to win the Dunlop Slazenger rackets account and worked on Labatt
Brewing.
Before Abbott Mead, Cadman was at Publicis, servicing clients including
McVities, Guinness and Terry’s of York. His took his first job in
advertising in 1986 at DDB Needham New York, where he remained for three
years.
Dominic Proctor, JWT’s chief executive, said: ‘Kellogg’s Cornflakes is
one of the biggest brands in the country. Mark is an outstanding account
man with great experience and we are delighted that he will be joining
us.
‘One of the consequences of the agency’s recent growth is that it allows
us to bring in new talent, as well as developing home-grown talent.’
Cadman added: ‘It had to be a great job to make me leave Abbott Mead,
which is a fabulous agency. But I now have the opportunity to work on
two great brands - JWT and Kellogg’s. Kellogg’s is a famous brand. The
challenge is to keep it relevant for today’s consumers.’
