NEWS: Calor and Texaco settle on DMB&B for gas launch ads

D’Arcy Masius Benton and Bowles has been appointed to handle the launch of a joint venture between Texaco and Calor Gas, which will take advantage of deregulation in the domestic gas market next April.

D’Arcy Masius Benton and Bowles has been appointed to handle the launch

of a joint venture between Texaco and Calor Gas, which will take

advantage of deregulation in the domestic gas market next April.



Ewan McConnell, sales and marketing director of Calor Gas, said: ‘This

will be a major consumer launch and we will face tough competition from

British Gas as well as from other rivals.’



DMB&B’s below-the-line arm, IMP, will initially be working closely with

DMB&B on the project, using below-the-line work to inform potential

customers of the service. Trials are set to launch in Devon, Cornwall

and Somerset, with full national deregulation expected by April 1998.



An above-the-line campaign is planned for the end of this year using a

budget that McConnell describes as ‘ample for the task’.



John Farrell, the group chairman of DMB&B, commented: ‘It is an exciting

opportunity to market this new company in a marketplace which has been

dominated by one large player.’