NEWS: CAMPAIGN PHONE POLL

Nike Euro 96 campaign

Nike Euro 96 campaign



To last week’s question -‘Did Nike’s Euro 96 campaign, featuring

football stars who didn’t play in the tournament, damage the brand?’ -

we recorded 809 callers (86%) answering ‘no’ and 128 callers (14%)

answering ‘yes’.



The Campaign Phone Poll



Each week, in association with the telephone response company,

Broadsystem, we pose a topical question and ask readers to phone in. The

response is published in the following week’s issue.



Calls are made using the 0990 code, last about 12 seconds and cost

around 2p. Lines close at 4pm Monday.



This week’s question



The ASA has called for across-the-board pre-vetting by the outdoor

industry in the wake of the soaring number of complaints about posters.

which rose by 126 per cent in 1995. Following the recent outcry over the

Gossard Glossies campaign, should all posters be pre-vetted?



0990 200 561 for Yes

0990 200 562 for No



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