NEWS: CAMPAIGN PHONE POLL

The ambassador’s party

The ambassador’s party



Ferrero Rocher’s ‘ambassador’s party’ gets a surprise thumbs-up from the

tiny sample of our readers who bothered to call: 56 per cent of them (23

calls) said ‘yes’ it was good advertising, and 44 per cent (18 calls)

said ‘no’.



The Campaign Phone Poll



Each week, in association with the automated telemarketing company,

Broadsystem, we pose a topical question and ask readers to phone in. The

response is published in the following week’s issue.



Each call costs around 2p. The lines will close at 4pm on Monday.



This week’s question



Media buying departments and TV sales houses engage in an annual battle

on the issue of overtrading. In the light of the current disputes,

should they thrash out a more transparent and binding formal trading

charter?



0990 200 561 for Yes; 0990 200 562 for No



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