The ambassador’s party
Ferrero Rocher’s ‘ambassador’s party’ gets a surprise thumbs-up from the
tiny sample of our readers who bothered to call: 56 per cent of them (23
calls) said ‘yes’ it was good advertising, and 44 per cent (18 calls)
said ‘no’.
The Campaign Phone Poll
Each week, in association with the automated telemarketing company,
Broadsystem, we pose a topical question and ask readers to phone in. The
response is published in the following week’s issue.
Each call costs around 2p. The lines will close at 4pm on Monday.
This week’s question
Media buying departments and TV sales houses engage in an annual battle
on the issue of overtrading. In the light of the current disputes,
should they thrash out a more transparent and binding formal trading
charter?
0990 200 561 for Yes; 0990 200 562 for No
