Universal McCann has poached a senior executive from Carat International
and restructured its European operation following the departure of Nick
Henley, the head of Universal Media, in February (Campaign, 2 February).
Carat’s media director, Robin Kent, joins the newly extended board of
Universal McCann Worldwide as one of three vice-presidents for
Kent will have direct responsibility for co-ordinating the Europe-wide
Bacardi-Martini and Kimberly-Clark accounts. At Carat, Kent was in
charge of the Disney business and, more recently, was involved in
seeking potential partners for Carat in Asia.
The other two senior account co-ordinators, Maar-ten Albarda, who works
on Coca-Cola, and Jonathan Thurlow, who handles AT&T, will join Kent on
Henley, who left to set up the communications agency, KingsQuest, will
not be directly replaced. Murray Dudgeon, the European media director of
Universal McCann Worldwide, now heads the Universal network in Europe.
The name Universal Media has been dropped in the UK, with all London-
based media now coming under the Universal McCann banner.
European operations will continue to be known as Universal Media.
For four years from its creation in 1991, Universal Media was the joint
European media network of McCann-Erickson and its sister agency, Lowe
Howard-Spink. However, when Lowes withdrew from the network last
October, Universal became a McCanns brand.
Last December, McCanns relaunched its UK media department as Universal
McCann under the managing director, Trista Grant.