NEWS: Carat Group promotes Brown to global post for expansion drive

The Carat Group has emphasised its intentions to expand globally by promoting Graham Brown, the managing director of Carat International, to the newly created position of international group development director.

The Carat Group has emphasised its intentions to expand globally by

promoting Graham Brown, the managing director of Carat International, to

the newly created position of international group development director.



In a parallel move, Brian Jacobs, the media development director within

the group, will take over Brown’s responsibilities as managing director.



Brown’s role means he will be responsible for building the Carat brand

worldwide. This will involve designing entry strategies into new

markets, extending the Carat service and existing client relationships

into those markets, as well as supporting the development of the new

Carat US business.



Brown said: ‘It’s a logical extension, building from a European base to

a global role. We intend to be a global communications company and

expand through our clients.



‘There are two areas we need to go: east and west. We have an office in

the US and we opened one in Hong Kong a few months ago which

will serve as a platform for the rest of the Asia-Pacific region.’



Brown joined Carat in 1990 from FCB/Leber Katz in New York where he was

the media director.



Jacobs joined Carat in March 1995 after resigning as the international

media director of Leo Burnett.



Jacobs commented: ‘I’m looking forward to taking a positive role in

moving the company on to the next stage of its development and to

working with such a high-calibre client list.’



The Carat Group’s main clients include Volkswagen, Disney and Philips.



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