Carlton UK Sales, the sales house for Carlton and Central TV, has
launched a division to bring cable TV airtime sales into the heartland
of TV advertising.
Carlton has this week promoted one of its sales account directors, David
Sanderson, to the new role of sales director of Carlton UK Cable and
From 1 April Sanderson will take over sales for SelecTV, the cable
channel acquired by Carlton last month. Airtime sales on the channel
were previously handled by Scott Lynds - which also sells for cable
channels such as Live TV - but will now be brought under the Carlton UK
Sanderson will head a small team selling the channel and will be sharing
research facilities and some resource with the main Carlton sales teams.
The Carlton UK Sales managing director, Martin Bowley, said that there
were plans to increase the size and resource of the cable sales
department ‘in line with new cable sales accounts gained’.
He added: ‘It is our ambition to broaden the cable sales department to
handle the airtime sales for both existing cable stations and for new
cable channels as Carlton expands its interests in this field.
‘If the cable channels are to have any realistic chance of increasing
their revenue, they should club together to increase their presence in
Carlton acquired SelecTV, the cable channel, from the eponymous
production company at the end of January. The channel is currently
available to around one million homes across the country, but Carlton is
planning to expand the channel’s distribution and improve its
The channel broadcasts material from the SelecTV library, including
shows such as Boon and Lovejoy. However, Carlton is planning a new look
for the station using some of its own Carlton and Central programmes,
including Soldier, Soldier and Peak Practice. The new look is due on air