NEWS: Carlton sets up sales division to increase cable TV revenue

Carlton UK Sales, the sales house for Carlton and Central TV, has launched a division to bring cable TV airtime sales into the heartland of TV advertising.

Carlton UK Sales, the sales house for Carlton and Central TV, has

launched a division to bring cable TV airtime sales into the heartland

of TV advertising.



Carlton has this week promoted one of its sales account directors, David

Sanderson, to the new role of sales director of Carlton UK Cable and

Satellite Sales.



From 1 April Sanderson will take over sales for SelecTV, the cable

channel acquired by Carlton last month. Airtime sales on the channel

were previously handled by Scott Lynds - which also sells for cable

channels such as Live TV - but will now be brought under the Carlton UK

Sales roof.



Sanderson will head a small team selling the channel and will be sharing

research facilities and some resource with the main Carlton sales teams.



The Carlton UK Sales managing director, Martin Bowley, said that there

were plans to increase the size and resource of the cable sales

department ‘in line with new cable sales accounts gained’.



He added: ‘It is our ambition to broaden the cable sales department to

handle the airtime sales for both existing cable stations and for new

cable channels as Carlton expands its interests in this field.



‘If the cable channels are to have any realistic chance of increasing

their revenue, they should club together to increase their presence in

the marketplace.’



Carlton acquired SelecTV, the cable channel, from the eponymous

production company at the end of January. The channel is currently

available to around one million homes across the country, but Carlton is

planning to expand the channel’s distribution and improve its

programming format.



The channel broadcasts material from the SelecTV library, including

shows such as Boon and Lovejoy. However, Carlton is planning a new look

for the station using some of its own Carlton and Central programmes,

including Soldier, Soldier and Peak Practice. The new look is due on air

in May.