NEWS: Channel 5 beefs up sales strategy with new northern office

Channel 5 is strengthening its sales proposition to advertising agencies and media specialists outside London by opening a northern sales office this week in preparation for what is now understood to be an Easter launch date.

Channel 5 is strengthening its sales proposition to advertising agencies

and media specialists outside London by opening a northern sales office

this week in preparation for what is now understood to be an Easter

launch date.



Nick Milligan, Channel 5’s sales director, has raided the northern

office of Laser Sales to appoint Geoff France regional sales controller.

France will be based in Manchester.



Milligan said France would lead a team of salesmen who will cover all

areas outside London. ‘Geoff has a great reputation and contact level

among clients, and this post gives him the opportunity to run his own

office and make his own decisions,’ he explained. He added: ‘There are

millions of pounds for Channel 5 in the regions.’



France’s appointment comes in the week that the Independent Television

Commission meets to ratify a new launch date for the channel.



Channel 5 now intends to begin broadcasting next Easter. It decided to

postpone its original January launch after being awarded additional

broadcast frequencies by the ITC.



The delay means Channel 5 will not have to begin paying its pounds 22

million annual licence fee until the end of the first year on air.



This week, Channel 5 also announced a co-production deal with the

Paramount Channel for a range of comedy series, including a stand-up

comedy show featuring comedians such as Paul Merton and Ben Elton, a

contemporary sketch series, and a comedy quiz show.



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