NEWS: Channel 5 defends its retuning efforts after attack by BRC

Channel 5 has hit back following the British Retail Consortium’s criticism of its retuning programme (Campaign, last week).

Channel 5 has hit back following the British Retail Consortium’s

criticism of its retuning programme (Campaign, last week).



The BRC wrote to the Department of National Heritage to express fears

that Channel 5’s programme for retuning the nation’s TV equipment could

‘severely jeopardise’ the good relationship that exists between

retailers and consumers.



Channel 5 has responded with a letter to the BRC that says the

organisation did not give the channel the chance to dispel concerns and

find a way to work together.



The BRC’s attack included claims that ‘the prospect of other people’s

engineers, with perhaps varying skill levels, working on this equipment

not only causes worry but may invalidate guarantees and extended

warranties’.



Channel 5’s letter defends the training given to its retuners and claims

that, after consultation with a range of industry bodies, television

equipment guarantees will not be invalidated. The letter says: ‘Channel

5 will be responsible for any damage caused by its retuners and has

effected insurance.’



Channel 5’s response came as talks with TeleWest collapsed over plans

for the cable operator to retune homes connected to its services. A

similar agreement has already been reached with Nynex.



The talks foundered after the two sides failed to reach an agreement on

how much TeleWest would be paid for its retuning work.



Meanwhile, Channel 5 is trawling for an agency to handle its launch

campaign.



Saatchi and Saatchi is responsible for advertising the current retuning

work, and Channel 5 has not ruled out the possibility of the agency also

handling its branding campaign, which is scheduled to launch later this

autumn. However, a number of other agencies are understood to have been

issued with briefs for the branding business.



Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus