The winners of last month’s Campaign Press Awards have passed the acid
test - the public has voted them winners as well.
In a bid to test whether the man on the street agreed with the judging
panel, the shortlisted entries were put on the Internet and members of
the public were invited to choose their own winners.
The original judging panel included Simon Dicketts, the joint creative
director of M&C Saatchi, Barry Delaney, a creative partner at Delaney
Fletcher, and Adrian Holmes, the chairman of Lowe Howard-Spink.
Users of the Microsoft Network, which assembled the entries online, were
canvassed to see if they agreed with the ad community’s choices. Online
users were asked to vote for their favourite ads in the overall best ad
of the year category and best use of electronic media category.
MSN members gave a gold award for the best overall print ad to the Press
Awards winner - Pentax’s ‘baby’ ad by K Advertising, which took 36 per
cent of the MSN vote.
Ikea’s ‘beergut’ ad by Abbott Mead Vickers BBDO came second in the
online poll, followed by Leagas Delaney’s ‘just to the signpost’ ad for
Adidas.
In the best use of electronic and online media category, the Guinness
‘anticipation’ ad by Ogilvy and Mather came top. Then came Vauxhall
Frontera’s ‘mudman’ and ‘lake’ Internet ads by Lowe Howard-Spink.
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