NEWS: Classic FM to bring in fresh incentives to lure advertisers

Classic FM is launching a series of advertiser initiatives aimed at expanding its client base in 1996.

Classic FM is launching a series of advertiser initiatives aimed at

expanding its client base in 1996.



From next year, the station is introducing a series of three airtime

packages targeting specific demographics. The first is aimed at AB

adults, the second at AB men/businessmen and the third at ABC1

housewives.



Advertisers will also be given six additional commercials, called ‘mood

breaks’, which will be scheduled in programmes where the audience is 20

per cent higher than the station’s average for that target audience.



Nigel Reeve, sales director at Classic FM, said: ‘We want to expand our

client base to protect ourselves against fluctuations in the market.



‘We’ve picked out the half hours where our audience is 25 per cent

higher than normal. We guarantee the advertiser airtime within that half

hour,’ he explained.