NEWS: Coca-Cola media boss takes European post at the Network

Ogilvy and Mather has hired Coca-Cola’s international media director, Michael Quilty, to unify its media operation, the Network, across Europe.

Ogilvy and Mather has hired Coca-Cola’s international media director,

Michael Quilty, to unify its media operation, the Network, across

Europe.



Quilty will take over as the European chief executive of the Network on

1 September with a brief to create greater cohesion between each local

office.



The Network was officially launched as a pan-European media operation at

the beginning of this year, bringing together the media departments of

each O&M agency around Europe under a single media banner.



Quilty, who will be based in London, will now take charge of

streamlining communications and methods of operating across the

organisation. He will ensure the transfer of best practices, research

and IT systems, as well as providing a focal point for clients using the

Network on a pan-European basis.



Mandy Pooler, the managing director of the Network in the UK, said that

Quilty would provide leadership for the company and help develop new

business around Europe. ‘He will bring a new vision for our European

media operation,’ she added.



The media chief of each local office of the Network will work with

Quilty on a European management board, while Quilty will report directly

to Mike Walsh, O&M Europe’s chief executive.



Quilty has been with Coca-Cola for just under a year, joining the

company from Young and Rubicam Frankfurt, where he was media director.

Before that, Quilty had worked for Y&R in London as the European

planning director on Colgate-Palmolive, having started his career at

Saatchi and Saatchi as a media planner/buyer.



His appointment to the Network does not rule out a full merger of O&M’s

media business with that of its sister WPP agency, J. Walter Thompson

(Campaign, 15 March).



But insiders say Quilty’s appointment, along with O&M’s ongoing search

for a worldwide media chief, make a WPP media merger less likely.



JWT staff are understood to have been briefed last week by the agency’s

worldwide co-president, Chris Jones, about opportunities for

strengthening JWT’s media operations internationally.