Conde Nast has revealed the second stage of its online services by
launching its women’s titles on to the Internet.
From 20 June, Vogue, Tatler and World of Interiors will join GQ as part
of Conde Nast’s Website. However, Vogue and GQ, which went online last
September, will be the flagship titles.
The Conde Nast Website operates as a standalone operation. A number of
advertisers have come on board in time for the women’s titles’ online
launch, including Champagne Mercier and two major cosmetics houses.
The Vogue Website will include a daily update on fashion information and
will show animated fashion spreads moving across the screen.
The images run sequentially and the user does not have to click between
shots. However, at any stage, the viewer can choose to stop the shoot.
Dan Conaghan, the online editor at Conde Nast, said: ‘We wanted to be as
imaginative as possible with fashion and also get away from the fact
that Vogue is a monthly magazine. We wanted to apply Vogue’s standards
and ideals but not go too far down the television route.’
The fashion daily will be updated by 9am each weekday. Other sections of
Vogue Online will be updated weekly and fortnightly.
World of Interiors Online will feature a searchable directory. For
instance, if a user is looking for a new mirror or kitchen, they will be
able to call up a directory of ten different stores around the UK.
Viewers can also suggest tips, suppliers and techniques.
Tatler Online will include a digest of society personalities, together
with the usual beauty and fashion coverage that appears in the magazine
Conde Nast is also looking at the possibilities of getting involved in
the shopping side of the Net and launching a brochure line.