NEWS: Conde Nast picks Vogue chief to head Internet sales operations

Conde Nast has appointed a commercial director for its new-media initiatives and is grooming a sales team to start selling space on its Internet site from 1 January.

Conde Nast has appointed a commercial director for its new-media

initiatives and is grooming a sales team to start selling space on its

Internet site from 1 January.



Jacqueline Euwe, 30, previously advertising manager on Vogue, takes the

new post of commercial director for online media, and will head a team

of five dedicated sales executives. Euwe will work closely with the

special projects director, Colin Lansley.



Advertising rates will start at pounds 3,000 for a premium position on

the Internet site, falling to pounds 2,000 for ‘run of screen’. Conde

Nast’s managing director, Nicholas Coleridge, said the company is aiming

for a first year revenue figure of just under pounds 1 million.



Conde Nast set up its Internet site, the Conde Nast World Server, on 19

September. To date, 30,364 people have visited the site and

approximately 527,319 pages have been viewed, it says.



The site includes an interactive version of GQ, Tatler Restaurant

Review, a property guide and a financial section. Four clients -

Clinique, Eurostar, Nike and Tag Heuer - have been advertising on the GQ

site. In addition, American Express has been sponsoring the Tatler

Restaurant Review page at a cost of pounds 25,000 for an initial six

months. Conde Nast is looking for sponsors for the property and

financial sections.



Coleridge said the company planned to widen the editorial programming of

its site to include a women’s element. ‘Then we could look at offering

some sort of composite style package,’ he said.



Conde Nast is now looking to hire an editor for its online services.



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