Conde Nast has appointed a commercial director for its new-media
initiatives and is grooming a sales team to start selling space on its
Internet site from 1 January.
Jacqueline Euwe, 30, previously advertising manager on Vogue, takes the
new post of commercial director for online media, and will head a team
of five dedicated sales executives. Euwe will work closely with the
special projects director, Colin Lansley.
Advertising rates will start at pounds 3,000 for a premium position on
the Internet site, falling to pounds 2,000 for ‘run of screen’. Conde
Nast’s managing director, Nicholas Coleridge, said the company is aiming
for a first year revenue figure of just under pounds 1 million.
Conde Nast set up its Internet site, the Conde Nast World Server, on 19
September. To date, 30,364 people have visited the site and
approximately 527,319 pages have been viewed, it says.
The site includes an interactive version of GQ, Tatler Restaurant
Review, a property guide and a financial section. Four clients -
Clinique, Eurostar, Nike and Tag Heuer - have been advertising on the GQ
site. In addition, American Express has been sponsoring the Tatler
Restaurant Review page at a cost of pounds 25,000 for an initial six
months. Conde Nast is looking for sponsors for the property and
financial sections.
Coleridge said the company planned to widen the editorial programming of
its site to include a women’s element. ‘Then we could look at offering
some sort of composite style package,’ he said.
Conde Nast is now looking to hire an editor for its online services.
