Rupert Murdoch’s international media giant, News Corporation, has
created a global advertising division, based in New York, which will
offer advertisers a one-stop shop for deals with more than 35 of the
The division, News Corp One, will be headed by Kayne Lanahan, a former
media director at the Omnicom agency, Merkley Newman Harty. She will
report to Jon Nesvig, president of sales for Fox Broadcasting and
executive vice-president of Fox Television.
News Corporation’s president and chief operating officer, Peter Chernin,
who announced the division’s launch on Tuesday, said: ’Advertisers will
have the opportunity to access billions of consumers through our global
print, TV, promotion and in-store marketing business .’
News Corporation has ambitious plans to make the new division the global
leader in broad-based media strategies to target diverse demographic
Lanahan said: ’News Corporation is one of the largest sellers of
advertising, and News Corp One reflects the changes in the media world,
from compartmentalisation to providing a multi-faceted sales
Other heads of the News Corp One team are Kevin McAuliffe,
vice-president of marketing, who joins from NBC, and Mark Stroman,
former head of on-air promotions for Fox Broadcasting, who is to be
vice-president of worldwide promotions at News Corp One.
News Corporation’s global interests include News International and BSkyB
in the UK and Fox Broadcasting and Twentieth Century Fox in the US.