NEWS: Corrections and clarifications

Last week’s Campaign supplement on market research contained an item stating that McDonald’s had carried out research which said that customers did not care what part of the cow was used to make beefburgers as long as it was not British.

Last week’s Campaign supplement on market research contained an item

stating that McDonald’s had carried out research which said that

customers did not care what part of the cow was used to make beefburgers

as long as it was not British.



McDonald’s has asked us to correct this item and we are happy to do so.

None of its research suggests this. In fact, to the contrary, the

research carried out by the company showed that customers do care about

the content, quality and safety of the beef they buy. Furthermore,

McDonald’s hamburgers are only made from 100 per cent pure beef - prime

cuts of boneless beef with nothing else added.



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