Court Burkitt and Company, the agency that relaunched out of the former
Burkitt Edwards Martin last month (Campaign, 31 May), is signalling a
new era with a clear-out of its client list.
Rolls-Royce, the Canadian Tourist Commission, and the French tobacco
company, Seita, which makes the Gauloises, Gitanes and Duma brands, are
all now without a UK advertising agency.
Hugh Burkitt, the chairman of Court Burkitt, explained: ‘None of these
clients has met our criteria of partnership and creative opportunity. We
are confident of our creative abilities, and want to work with people
where there is an open, listening relationship.’
The Canadian Tourist Commission has proved a difficult client because
the account is run by a 25-strong committee in Canada which has been
hampered by regional jealousies.
The agency has not been able to form a good working partnership with the
client, in contrast to its established relationships with three other
travel accounts - Singapore Airlines, Celebrity Cruises and the Israel
Rolls-Royce, which has done no significant advertising for the past
three years, is planning a new campaign for next year, but the luxury
car marque was unable to agree with Court Burkitt on a future direction
for its advertising.
Court Burkitt’s decision to part company with Seita was prompted by
wrangles between the local client and the French head office. Court
Burkitt recently developed work for Gauloises Blondes, which was passed
over for ads created by DDB in Paris - work Burkitt feels is
inappropriate for the UK.
Billings for the three accounts add up to pounds 1 million. Burkitt
said: ‘It is always a difficult decision to part with clients, but we
are determined to demonstrate that we are a new agency with a new
attitude and a new position in the market.’