NEWS: D&AD makes plans to put education at centre of activities

D&AD this week announced details of its most ambitious education programme to date - a six-step investment that aims to re-establish education at the core of its activities.

D&AD this week announced details of its most ambitious education

programme to date - a six-step investment that aims to re-establish

education at the core of its activities.



In addition to a three-day Student Expo at the Royal Geographical

Society from 1-3 July, D&AD has also secured the services of John

Gillard, UK advertising’s foremost teacher and a former director of the

School of Communications Arts.



Gillard has made his Module of Discovery and Invention - a self-

contained creative thinking course - available to D&AD.



D&AD is now making the module available to colleges - the Southampton

Institute and Salford University being the first to sign up.



Graham Fink, the president of D&AD, said: ‘Education is my pet project

and I have been determined to come in hard on it. Now that D&AD is

financially better off, we want to put money back into education.’



Other components of the initiative include a college-twinning system,

under which agencies will link up with a college to provide a formalised

package of benefits.



It will also involve the relaunch of design workshops to help graduates

find jobs and the reintroduction of the college membership scheme.



The centrepiece of the education package is a week-long programme in

September for course leaders and tutors. The speakers already lined up

include: Adam Lury, a partner at Howell Henry Chaldecott Lury, Tim

Mellors, the chairman of Mellors Reay, Peter Souter, the deputy creative

director of Abbott Mead Vickers BBDO, Marco Rimini, the deputy managing

director of CIA, and Fiona Gillmore of Springpoint Design.



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