D&AD this week announced details of its most ambitious education
programme to date - a six-step investment that aims to re-establish
education at the core of its activities.
In addition to a three-day Student Expo at the Royal Geographical
Society from 1-3 July, D&AD has also secured the services of John
Gillard, UK advertising’s foremost teacher and a former director of the
School of Communications Arts.
Gillard has made his Module of Discovery and Invention - a self-
contained creative thinking course - available to D&AD.
D&AD is now making the module available to colleges - the Southampton
Institute and Salford University being the first to sign up.
Graham Fink, the president of D&AD, said: ‘Education is my pet project
and I have been determined to come in hard on it. Now that D&AD is
financially better off, we want to put money back into education.’
Other components of the initiative include a college-twinning system,
under which agencies will link up with a college to provide a formalised
package of benefits.
It will also involve the relaunch of design workshops to help graduates
find jobs and the reintroduction of the college membership scheme.
The centrepiece of the education package is a week-long programme in
September for course leaders and tutors. The speakers already lined up
include: Adam Lury, a partner at Howell Henry Chaldecott Lury, Tim
Mellors, the chairman of Mellors Reay, Peter Souter, the deputy creative
director of Abbott Mead Vickers BBDO, Marco Rimini, the deputy managing
director of CIA, and Fiona Gillmore of Springpoint Design.